About Us
The birth of a new way of delivering Data & Analytic driven Insight in businesses

Laser focus on helping businesses achieve sustainable value creation

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About the insightfactory.ai

insightfactory.ai has been formed by a collection of like-minded data & analytics professionals.  We are all passionate about the industry and we see the immense opportunities that Data, Analytics & emerging advanced technologies could provide to businesses of all sizes.

 
After working with different organisations and delivering hundreds of initiatives across many different service lines, industries, and across a vast array of different technologies, we saw common themes of challenges, failures and shortcomings that plagued sustainable value & impact creation. 


We also saw costly, risky and low impact approaches being taken by businesses to start, grow and scale their programs.  All too often starting a program means...  Doing a maturity assessment, writing a strategy, hiring a team, selecting, designing & deploying your technology platform, building your methodology, managing execution and so on before a single initiative is delivered... This can often be a multi-million dollar journey just to get started.


At insightfactory.ai we have taken our years of practical experience & deep technical knowledge to build a solution that we believe makes data, analytics and advanced technologies accessible to all businesses from start-ups to companies with Billion dollar annual turn-overs.

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Peter Inge

Co-founder & Principal Data Scientist 

Peter Inge is a leading Data Scientist with over 20 years of experience in Data & Advanced Analytics.

Peter spent a decade in consulting as a Director with EY, was the Head of Data & Analytics at Caltex, and was the Global General Manager of Data & Analytics at SAI Global across their portfolio of businesses. He has also actively participated on University advisory boards and currently serves on the board of IoT company Senstra.

Peter has been instrumental in the development of the insightfactory.ai's machine learning methodology and capability, as well as, the development of proprietary methodology related to Insight Management (Insight Value Chain), Insight Translation and Insight Strategy (StrategyX)

Peter was also a professional and international lacrosse player, representing Australia over many years and playing professionally for the Boston Cannons in the US Major League Lacrosse.

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Mick Wood

Co-founder & Principal Platforms & Engineering

Mick is a highly experienced and passionate Analytics Architect and Innovator. 

Mick brings together the very best of cloud capabilities to craft cost-efficient and hugely capable frameworks that deliver outstanding business outcomes. An expert in the journey from traditional on-premise Data Warehousing and Reporting architectures to modern Cloud Data Lakehouses and Machine Learning Platforms, he has a track record of successful implementations that wow.

Focussing predominantly on the Azure Cloud, Mick has a deep knowledge of Azure Data Lake Storage, Azure Data Factory, Azure Databricks, Azure Functions, Azure SQL, and Power BI. Coupled with the experience gained through many years as a leader in the Analytics domain, this has allowed Mick to bring a fresh and innovative approach to create truly powerful, automated and compelling Analytics ecosystems that can be delivered quickly and cost-effectively. 

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Anthony Paterson

Co-founder & Principal Customer Experience & Design

Anthony is a passionate leader with a strong work ethic, achieving great outcomes for clients.

His abundance of energy will ensure any project is completed with the right balance of urgency and quality.

 

Anthony is a technical expert with specialist skills in the Microsoft Cloud Data Intelligence stack (e.g. Azure, Databricks, multi-dimensional/tabular modelling), the Microsoft Power Platform (e.g. Power BI, Power Apps, Power Automate), business process reengineering, UX/CX design, and stakeholder management. Anthony's ability to understand the "why" behind each project means he has a very unique combination of skills and experience as a "translator" that cross the technical/business boundary.

If you are looking for someone who thinks differently, who can drive change and embed Microsoft Cloud Analytics in your organisation, reach out for a chat!